Take a look at a post I recently did for Big Eyes Little Soles on the Women's adidas originals SS13 collections:
To celebrate the adidas Originals SS13 women’s collections, adidas has teamed up with BLEACH London’s Alex Brownsell and globally renowned photographer Shaniqwa Jarvis to showcase a story of style, taste and modern day female friendships. The campaign features three real life best friends - taste makers and style influencers in their own right, they invite the viewer on a journey set against the London backdrop that colours their everyday lives. This is a shoot created by women, with women, for women, which is something we at Big Eyes Little Soles can really appreciate.
The shoot confirms why this is the most exciting season yet for adidas Originals women, embracing summer prints and the ever popular sports-luxe trend. Prints ranging from daisies to bones produce styles that work for girls, both day and night and can act as staple items in any girls summer wardrobe. Some key Jeremy Scott for adidas Originals pieces have been thrown in, bringing his unique perspective of fashion to the adidas Originals table.
Behind the shoot, hairstylist to the stars Bleach London’s Alex Brownsell, the woman responsible for putting cotton candy hair back on the radar and who can count M.I.A. and Victoria Beckham amongst others as clients, lends her magic touch to this exciting explosion of female talent. Adding to this brilliant, exciting all-girl collaboration is Brooklyn photographer Shaniqwa Jarvis.
Talking of the collaboration, Shaniqwa says: “I was excited to work on this project with this myriad crew of talented women. I was excited to showcase a genuine crew of women, wearing an array of looks from adidas Originals who are real friends and document them during their day. There is something special about female friendships and being able to capture this special bond is exciting to me.”
The shoot represents many women creatives and portrays adidas originals in a way that screams GIRL POWER; something us Big Eyes Little Soles girls embrace and feel is only becoming more important within today's male dominated street wear/sportwear culture.